TUE2 - Digital Marketing Workshop

Tuesday, July 21 from 8:00 AM to 12:00 PM « Back

The online landscape is constantly changing, which makes keeping up with Google’s preferences and evolving consumer behaviors challenging, if not overwhelming. This workshop will take a deep dive into the marketing tactics that make the biggest difference in filling empty self-storage units. From search engine optimization (SEO) to reputation management to molding a website that can boost your customer-conversion rate, our presenters will offer actionable steps to improve your bottom line. Through real-world examples and hands-on exercises, you’ll be prepared to improve digital-marketing results as soon as you return home.

You’ll learn:

  • How SEO has changed over time and what strategies work best today
  • How to set a proper Google Ads budget for your market
  • How to mine data to improve all parts of your marketing
  • Best practices deployed by facility managers who earn five-star reviews
  • The true impact of online reviews and how to manage your business reputation
  • How to increase rentals through competitive analysis, usability testing and customer intelligence
  • Strategies for pricing and specials to gain a competitive advantage in your market
  • How to improve digital-marketing results through real-world examples and hands-on exercises
  • Much more!

Event Type: Other Education > Session