The online landscape is constantly changing, which makes keeping up with Google’s preferences and evolving consumer behaviors challenging, if not overwhelming. This workshop will take a deep dive into the marketing tactics that make the biggest difference in filling empty self-storage units. From search engine optimization (SEO) to reputation management to molding a website that can boost your customer-conversion rate, our presenters will offer actionable steps to improve your bottom line. Through real-world examples and hands-on exercises, you’ll be prepared to improve digital-marketing results as soon as you return home.
You’ll learn:
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How SEO has changed over time and what strategies work best today
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How to set a proper Google Ads budget for your market
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How to mine data to improve all parts of your marketing
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Best practices deployed by facility managers who earn five-star reviews
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The true impact of online reviews and how to manage your business reputation
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How to increase rentals through competitive analysis, usability testing and customer intelligence
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Strategies for pricing and specials to gain a competitive advantage in your market
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How to improve digital-marketing results through real-world examples and hands-on exercises
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Much more!
Event Type: Other Education > Session
Co-Founder and President, Automatit Inc.
Tucson, AZ, United States
Christopher Baird is co-founder and president of Automatit Inc., a website-development and digital-marketing agency. He’s been involved in website development and marketing since 1996, and has been helping storage owners and operators build their Internet …
Christopher Baird is co-founder and president of Automatit Inc., a website-development and digital-marketing agency. He’s been involved in website development and marketing since 1996, and has been helping storage owners and operators build their Internet marketing programs for more than 15 years. Automatit is a Google Certified Premier Partner company that manages about 1,000 websites. For several years, the firm has been listed as one of the fastest-growing companies in America on the “Inc. 5000” list.
Creative and Marketing Director, Automatit Inc.
Tucson, AZ, United States
Chris Carroll is the creative and marketing director for Automatit, a website-development and digital-marketing agency. He’s won multiple design awards, including an “American Advertising Award.” Before joining Automatit, Chris worked as a freelance brand …
Chris Carroll is the creative and marketing director for Automatit, a website-development and digital-marketing agency. He’s won multiple design awards, including an “American Advertising Award.” Before joining Automatit, Chris worked as a freelance brand designer for five years, helping businesses of all sizes differentiate themselves from their competitors. He has degrees in graphic and Web design as well as an altMBA in marketing.
Lead Marketing Strategist, Automatit Inc.
Tucson, AZ, United States
Joe Evans is the lead marketing strategist at Automatit, a website-development and digital-marketing agency, where he’s worked since 2016. Specializing in digital advertising, he guides his clients to make the most profitable decisions with their marketin …
Joe Evans is the lead marketing strategist at Automatit, a website-development and digital-marketing agency, where he’s worked since 2016. Specializing in digital advertising, he guides his clients to make the most profitable decisions with their marketing budgets. He’s also part of the company’s certified partnership with Google, holding certifications in Google Ads and Google Analytics. Joe also earned a bachelor’s degree in financial planning.
Vice President of Marketing and Training, Universal Storage Group
Atlanta, GA, United States
Stacie Maxwell oversees marketing and communications for Universal Storage Group as well as all branding, design and marketing programs for its managed facilities. She has more than 19 years of experience in the industry. Stacie also works on the company’ …
Stacie Maxwell oversees marketing and communications for Universal Storage Group as well as all branding, design and marketing programs for its managed facilities. She has more than 19 years of experience in the industry. Stacie also works on the company’s facility-development projects and is responsible for driving its award-winning “4-Phase Manager Training” program and “STARS Team.” Stacie enjoys speaking at industry events and contributing to publications when not busy thinking of creative and engaging ways to educate her teams and help them promote their facilities.
Sales Manager, Automatit Inc.
city, CA, United States
Kelly Hamilton is the sales manager for Automatit, a self-storage focused digital-marketing agency, where she helps customers meet their business goals. Prior to joining the company, she spent 10 years working in software sales. She loves simplifying tech …
Kelly Hamilton is the sales manager for Automatit, a self-storage focused digital-marketing agency, where she helps customers meet their business goals. Prior to joining the company, she spent 10 years working in software sales. She loves simplifying technology so her customers can get the full benefit. She received an MBA from the University of Arizona, Eller College of Management in 2009.
Public Handouts
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Secure Handouts
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Certificates
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